About Amethyst

Amethyst: Nature’s Purple Quartz
Amethyst is a violet variety of quartz crystal, colored by trace amounts of iron (Fe³⁺) that have been exposed to natural radiation, most commonly from potassium-40 in surrounding rocks. This subtle transformation creates its signature purple color—ranging from soft lavender to deep, royal violet.
When heated—either naturally or in a kiln—the iron structure within amethyst reorganizes, and the stone’s color shifts into golden citrine. This is why many citrines on the market today are actually heat-treated amethyst.
More Than Just a Pretty Stone
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Mohs Hardness: 7 – Tougher than steel, more durable than glass
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Birthstone for February – A timeless gift, regardless of birth month
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Popular in Jewelry – Due to both its beauty and durability
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Historical Use – The ancient Greeks and Romans believed that drinking from amethyst vessels could prevent intoxication—the name comes from the Greek amethystos, meaning “not drunk.”
Whether you’re drawn to amethyst for its rich color, its geological story, or its legendary past, this quartz variety remains one of the most beloved stones in the world.
💜 Shop all our Amethyst and bring home a piece of purple power.